Digital Marketing Strategy
Follow by the release of the previous core algorithm update 2021, Google has launched the July 2021 core algorithm update on July 1, 2021. This update is a continuation of the core update on June 2021. Google tend to include more details and update in the June core algorithm review. However, there is insufficient of time.
What’s rolling out in July are probably the remaining changes that Google intends to add to the June update. It usually takes about 1-2 weeks to roll out the core update completely. Google’s guidance on recovering from this update is the same as all other core updates that have been released in the past.
Prioritize The Following Actions
Although no website specifically websites that clearly inform such updates. Here we are sharing some tips here on changes can be made in order to improve the user experience and the quality of the website. All these information are usually share and provide to the public as a source for SEO marketers and professionals.
The most important thing is not to panic. You can first analyze your website and compare the results with the previous period on Google Analytics. This is to predict potential variations on your organic traffic. It is recommended to monitor the positioning of keywords to detect whether the July 2021 update will affect the performance of your page.
Don’t hesitate to use the SEO tools such as Ahref, MOZ, NeilPatel, etc to monitor your website. This is to help you understand and follow the different SEO metrics to adjust your next move.
Suggestions on Google Algorithm Update
Google has already provided suggestions on Google algorithm update and how to improve your website as a whole.
If the performance of the webpage deteriorates during the update of the core algorithm, there is no problem in itself. Hence, there is no need to take specific measures to restore it. The reason is that some websites have fallen in rankings. This is not because of their own problems, and some websites that have been underestimated in the past are now ranking up. Of course, try to provide the best content if you would like to improve the ranking of the site. The higher the quality of the content, the more rewarded by our algorithm.
There is a very common question after the Google algorithm update takes effect. People might question about after the website has improved content or how long will it take to restore search performance? Google often releases a large-scale core algorithm update every few months. A large-scale core update may not resume search performance due to quality of content until the next large-scale core update is released.
Summary
Google is taking another big step forward in understanding user search intentions and providing corresponding search results with the application of AI+SEO. In the face of such rapid search progress, both companies and marketers need to adjust their hands-on marketing and SEO resources more immediately to maximize the efficiency of existing marketing resources. So that this can achieve maximum synergy in the digital pipeline.
The above content is the personal opinion by the author and does not represent the entire industry. You may need to keep an eye on the final updates and update your website from time to time.
